BOLD Athlete is an athletic training company working directly with hockey players. Offering performance training on and off ice, the company works with its athlete in a holistic manner through strength and conditioning, academic support, and nutritional guidance as well.
Naked Marketing worked with BOLD Athlete to create the brand identity. The company wanted to develop a logo that encapsulated a collection of their values and traits: strong, innovative, high quality, trusting, and professional.
Through a deep scrub of how we wanted to present the company, we were able to develop a logo design that strongly represented a brand that the company felt true to.